My first blogging event: Courtesy ‘So Delhi’

‘So Delhi’ had opened blogger registrations a few days back. I saw their Instagram post announcing it, and immediately filled the form, out of curiosity. I’m not sure if they rejected any applications because if I could get an invite, anyone with a blog could.
When the day arrived, I went, just to see what happens in these meets/events or ‘Confluences’, as they called it.

Being someone who is neither comfortable in closed spaces nor with formal small talks, I did what I do best. Found a corner and stuck to it.
Of course, I responded to anyone who approached me, which was one marketing manager and one lifestyle blogger who was also an ex-colleague in my tax-accounting days. Those are the only two people I talked to, over 3.5 hours, if you don’t count the interactions with staff to ask coffee or handover my empty plate.

Apart from that, I ate from the sophisticated ‘Sushi platter’, managed to grab some dinner and a piece of cake braving the educated-crowd that didn’t understand queue-system.

More important and why it was worth attending – I grasped a chunk of honest and useful blogging tips from the experienced experts. Sharing some of those for whoever wants to know:

  • As cliché and repetitive it may sound, honesty is still the best policy.
  • The content is/will always remain the King, but your readers/viewers are Queen.
  • You don’t have to accept all the offers or projects coming your way. If you don’t want to work in exchange of freebies, say NO. If you want to be paid more, ASK for it. If you think a collaboration doesn’t suit your style, but you are still interested, work around the TERMS.
  • In a freelancing world, when you go full-time, you’re competing with people from varied backgrounds, talents and needs. It could be a 17-year-old who is doing the same work as a hobby, or for pocket-money. It could easily be a middle-aged person who doesn’t need the money as much as you do because they already have another well-paying job and they’re here experimenting. Be firm; clarify your motive and interests. Full-time blogging is hard work. Don’t underestimate it.
  • Look for long-term relationships with brands and companies. Anyone can do a blog, one-time Facebook post, 5 tweets and 2 Instagram mentions. Don’t be ‘anyone’.
Second Panel. The first one talked about ‘Will blogging in India ever be a full-time job? + Other growth hacks’

Other than the panel members, I got really inspired by Mr. Kapil Mishra, a cabinet minister of Delhi government, when he talked candidly about the sense of humor Indians lack and even cracked a few jokes. Who knew politicians could be cool!

Another awe-inspiring speaker was Naina Redhu, a luxury & lifestyle blogger and photographer, who started blogging way back in 2004, because she was bored, and had free internet at her desk job. She talked openly about her journey, answered everything she was asked, even disclosed the amount of money she makes and the number of brands she works with, to earn that moolah. The best part, she owned the session in a funny, carefree and kick-ass way. No-nonsense!

Emcee Sid went around the hall rapping spontaneously and interactively with the crowd in English & Punjabi. A treat to watch (and listen)!

Thanks to So Delhi, The Lalit New Delhi and all the partners who came together for the confluence. Here’s acknowledging the effort and hard work with a picture of complementary goodies.

P.S. I’m not promoting any brand or product. I don’t work for freebies.

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© 2016, Swati. All rights reserved.


  1. I think the first conference in any niche is always a bit weird. The first one that I went to, had about 7-8 30 minute presentations and just a quick networking session half way through during lunch. I met a few people, but the talks were what helped me a lot. After a few more events, I was felt a bit more at ease and started talking and networking with a few other bloggers, which was great. I have learned a lot through them and I highly recommend going to these kinds of events.

  2. It sounds as if you got some useful information out of attending. I like attending these conferences myself just to make new contacts. Hopefully next time you’ll get to meet a few more people.

  3. Like your honest account of your experience! And I so identify with you – I too would have stuck to a corner, maybe made the effort to speak to one or two people and feel like I have achieved something. 😉 Love the goodies that you got and the whole idea of the confluence. Wish something like this would happen in Mumbai!

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